Social Media Content
AutoFácil offers easy auto financing with fresh monthly content to engage, inform, and educate our audience.
Educational Carrousel
The Challenge
To kick off the year, AutoFácil launched new products! Each one with its own unique visual identity and distinctive colors.
We brought back the main colors of each product and incorporated them as a soft gradient to keep their unique identities alive.
Colorize
To bring all our products together, we chose a neutral gray color base for a cohesive clean look.
Simplify
We included a variety of personas in our content to foster visual empathy and resonate with a diverse audience.
Empathize
We dive into competitors, creative ideas, and trending themes. We generate ideas, refine them and create a roadmap for execution.
Research and Ideation
We divide tasks across graphic designers, motion designers, and content managers.
Execution
The Process
The Scope
Our launch content was tailored for all seven countries where AutoFácil operates, carefully adapting to each market's unique preferences and brand needs.
Hard Selling Posts
De Mí, Para Ti, Para Todos.
Christmas Campaign
Aliados de tus Metas
Sponsorship Campaign
La Casa del Verano
Summer Retail Campaign
Hazlo Tuyo
Rebranding Campaign
Branding y Reclutamiento
Constructing visual assets
El Salvador de tus mañanas
Promo Campaign
Keep Exploring
Creative Direction/ Art Direction
David Segovia
Copywriting:
David Segovia/ Siria Herrera
Graphic Design:
David Segovia/Jennifer Álvarez/ Ciro Cabrera
Motion Graphic:
Ciro Cabrera
Content Manager:
Siria Herrera