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A regional
rebranding story
La Curacao is your go-to for appliances, furniture, and everything you need for your home. Operating across seven countries in Central America, it faced a common challenge...
An age-old problem
An age-old problem
or, more accurately, an aging brand problem. As the brand neared its 75th year, newer generations viewed it as a place where "my parents buy their products." This perception significantly impacted their sales, especially as younger demographics grew into a greater purchasing power.
Finding Common Ground
What do younger demographics have in common? Quite frankly, not much. Some text through their laptops, while others watch movies on their smartphones. They approach everything differently and use products in their own unique ways. Interestingly, the lack of a single defining trait became our strength. They do things THEIR own way.
That's how the concept was born:
(Hazlo tuyo)
Make It Yours
YOUR world, YOUR home, YOUR style.
Our campaign tagline embodies the celebration of individuality while also serving as a compelling call to action.
Deployment in 7 countries
360 Campaign
Digital, TV, OOH, Print,Radio
Credits/ Roles
Production Studio:
Garage Films
Creative Direction:
David Segovia/ Alfredo Parada
Graphic Design:
David Segovia/ Astrid Chavarría
Motion Designer:
Mario Pérez
De Mí, Para Ti, Para Todos.
Christmas Campaign
Aliados de tus Metas
Sponsorship Campaign
La Casa del Verano
Summer Retail Campaign
Branding y Reclutamiento
Constructing visual assets
Abriendo Oportunidades
Content Creation
El Salvador de tus mañanas
Promo Campaign
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