Free Coffee Campaign
Keep scrolling to dive into the start and execution of this campaign!
Our Country
Is called "El Salvador" which literally means "The Savior".
Coffee
A free cup of joe could be your morning SAVIOR, brightening up traffic jams, dull office meetings, and everyday routines.
The teaser campaign
We showcased the country's most iconic spots and teased what's on the way with a coffee cup silhouette and the message: Made here, to save your mornings.
The campaign slogan
Your Morning's Savior.
El Salvador de tus Mañanas
Creative Direction:
David Segovia/ Alfredo Parada
Copywriting:
Alfredo Parada
Graphic Design:
David Segovia/ Astrid Chavarría/ Karla García/ Jeannely Mojica
Motion Graphic:
Ciro Cabrera
Credits/ Roles
Out of Home
Social Media Ads
De Mí, Para Ti, Para Todos.
Christmas Campaign
Aliados de tus Metas
Sponsorship Campaign
La Casa del Verano
Summer Retail Campaign
Hazlo Tuyo
Rebranding Campaign
Branding y Reclutamiento
Constructing visual assets
Abriendo Oportunidades
Content Creation
Happy Browsing
1
The Promo
McDonald's was going to give away free Salvadoran coffee to everyone passing by—no purchase necessary.
2
The brand aimed to deliver a positive message about offering free coffee and wanted to highlight its Salvadoran origins
The Brief
3
The perks of coffee and our country's name have something in common, and we made the most of it with wordplay.