

Retail Summer Campaign



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in the creative process
As the summer sun beckons on the horizon, the allure of travel arises. It's that time of the year when people leave their homes seeking nearby tourist havens. But what if, instead of seeking distant shores, we embraced the spirit of summer right at home? La Curacao extends an invitation to its customers not just to vacation, but to revel in the simple pleasures of home, transforming their everyday spaces into vibrant summer retreats.



Tropical foliage
& shadows
Natural "boho"
textures and materials

to turn home spaces into an everyday summer retreat


Limewash
painted walls
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discover

to the campaign deployment.







Retail Carrousel




Creative Direction:
David Segovia/ Víctor Interiano
Graphic Design:
David Segovia/ Jennifer Álvarez/ Karla García
Motion Designer:
Ciro Cabrera
Credits/ Roles
Searched and refined color palette for a summer vibe with earthy details



